As noted in the previous post, It’s The Old Army Game (1926), starring W.C. Fields & Louise Brooks, will be shown at the Somerville Theater in Somerville, Massachusetts (northwest of Boston, and north of Cambridge) on Sunday, April 6th at 2:00 pm. This rare 35mm screening will feature live musical accompaniment by Jeff Rapis. More information about this event can be found HERE.
I couldn't determine if or when It’s The Old Army Game was first shown in Somerville (the April 6th screening may be its first ever), but I did find that the film debuted in nearby Boston in July, 1926. (Somerville is less then 5 miles from Boston.) In fact, it debuted on Saturday, July 3, 1926 at the Metropolitan theater. And, it was the first film shown under a new exhibition policy of opening films on Saturdays instead of Sundays. (As someone who is interested in tracking the exhibition history of films, this is a fascinating detail.)
Here is a selection of the entertainment listings for July 3, which includes the Metropolitan advertisement for It's the Old Army Game. It's worth noting that the first showing was not in the evening, but rather a 11:15 morning matinee. Also notable is the fact that Blanche Ring -- a one time vaudeville star -- was given third billing with her name as prominent as Brooks. I don't think I have ever noticed that before in an ad for the film. [Not mentioned in this particular ad was that the theater was air conditioned. "IT'S COOL / The Ice Plant Does It" proclaimed subsequent ads at a time when most people did not have air-conditioning.] Also remarkable is the small article noting that Arthur Fiedler would be conducting the Boston Pops. As a kid growing up, I remember him conducting the Pops on PBS!
On the day the film opened, the local Boston Globe ran a pictorial feature titled "Players Who Hold Attention on Stage and Screen." Louise Brooks received top billing, if not the largest image.
It's the Old Army Game was written up in the Boston Globe on Tuesday, July 6th. The anonymous article opined that "Fields is very funny in every scene, but he is particularly amusing in his efforts to eliminate the various noises which keep him awake when he tries to snatch a few minutes' sleep on the back porch." The article, which is a typical "review" of the time, went on to describe Louise Brooks as the "perfect flapper" -- which considering societal attitudes towards youth in the Jazz Age, may be an uncertain compliment. The article also stated that "William Gaxton doest excellent work as the young promoter... Blanche Ring wins many laughs. So do Mary Foy as the nagging sister and Mickey Bennett as her horribly spoiled son." For me, what stands out is the unusual usage of the word "doest".
Following its week long run at the Metropolitan, It’s the Old Army Game returned to Boston at the very end of July, where it played another limited run at the Olympia theater on Scollay Square. (The weather must have been warm, as ads for this theater boasted "Our cooling plant is the Talk of New England.") In a short write-up titled "W.C. Fields in Scollay Picture" which accompanied the engagement, the Boston Globe stated, "A compilation in his love affairs, also a case of fraud in which he becomes involved and several other troubles make up a laughable romance in which Louise Brooks as the heroine has a prominent share."
And again, the Boston Globe ran a pictorial feature highlighting some of the many performers appearing locally either on stage or screen. This time, Clara Bow took "center stage".
Back in the 1920s, new releases usually played for a week in larger cities or towns, before closing and moving on. They might return, just a few weeks or a month or two later and play at second run or neighborhood houses. That was the history of It's the Old Army Game in Boston. A week after showing at the Olympia theater on Scollay Square, the film moved over to the Central Square Theater in nearby Cambridge for another limited run beginning August 12. (Coincidentally, when It's the Old Army Game opened at the Central Square Theater, another film featuring Louise Brooks, The Show-Off, opened at the Metropolitan to positive reviews.)
And on August 16, the W.C. Fields - Louise Brooks film circled back to Boston where it was shown as one-half of a double bill at two theaters -- the Lancaster (with the Hoot Gibson film, The Man in the Saddle) for one day only, and the Exeter (with Love Mary, starring Bessie Love and William Haines). On August 25-27, the "picture attraction" at the Fenway Theater was It's the Old Army Game and a flicker called The Golden Web, with Lillian Rich and Huntley Gordon. And on August 27 it played at the Codman Square Theater as well as the Fields Corner Theater, with the latter screening being a double bill which included The Frontier Trail.
And that was the end of the trail for It's the Old Army Game in Boston, at least until 1978, when the film was screened at the Museum of Fine Arts as part of a double bill along with It, starring Clara Bow. I haven't found any other indications that the film has been shown in the greater Boston area since 1978, so that makes the Somerville screening something special.
[The theater hosting It’s The Old Army Game, the Somerville Theater, first opened in 1914 as a vaudeville house and movie theater. Though notable, it is not the only historic venue in the area. In fact, in the course of putting together this blog post, I came across a webpage devoted to the Lost Theaters of Somerville on the Somerville Museum website. It's worth checking out.]
More about It’s the Old Army Game can be found on the newly revamped Louise Brooks Society website on the It’s the Old Army Game (filmography page).
THE LEGAL STUFF: The Louise Brooks Society™ blog is authored by Thomas
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